Innovative educational environment as a branding tool

The aim of the article. article is to investigate impact an innovative educational environment on formation a positive image, reputation and promotion education institution brand. Analysis results. Building managing brand in today’s challenges one key tasks forming sustainable position institution, because it construction that aimed at implementing development strategy global collaboration. considers activity Language center “Lingua Hub”, structural unit Cherkasy State Business College, as branding tools used by enhance its competitiveness market services. Today, Center tool, business card for stakeholders, career orientation tool potential applicants interested people, etc., which formed accordance with creation institution. analyzes unit's activities international cooperation, establishment partnership relations implementation projects determines main target audience ways communication it. features interdisciplinary intercultural communications, partnerships their influence image are highlighted. authors consider management conditions modern focus importance follow principles building successful brand, such flexibility adaptability changes, loyalty consumers services, social activity, ability take risks experiment. digital component separately highlighted environment, provides opportunity expand virtual dimension, helps eliminate psychological barrier communication, erase boundaries increases economic efficiency.The developed transition branding, contributes acquisition new status use interactive forms creative content, effective SMM. This communicate receive feedback through networks SEO - website among search engines, simplifies page keyword. Special attention paid space organizing unit. In particular, application learning technologies mobile applications, networks, platforms, cloud etc. exchange information participants process possibility remote from anywhere world. various marketing strengthens internal external components branding. improved, quality enhanced teaching methods, services increased, opinion strengthened proposals cooperation increasing Conclusions directions further research. result study has shown mechanism Lingua Hub well-established communications promotion, meets stated promises evokes associations emotions audience, corporate style, corresponds general institution’s development. Therefore, taking into account current need implement well mechanisms significant indicator competition institutions market. Prospects scientific research lie field role ensuring